When a critical incident strikes, the way an organisation communicates can define its reputation for years. Salterton Associates provides crisis communications support from former senior officers and media professionals who have managed communications through the most high-profile and sensitive policing events in the UK.
We help organisations prepare before crises happen, respond effectively when they do, and recover their reputation afterwards. Our approach is grounded in operational reality, not PR theory.

Our crisis communications services include pre-crisis planning and media strategy development, live incident communications management and media handling, stakeholder and community engagement during critical events, post-incident review and reputation recovery, and media training for senior leaders and spokespersons.
Our team has managed communications through officer-involved shootings, major investigations, corruption scandals, and high-profile operational failures. They understand the pace, pressure, and political dynamics of crisis communications in policing — and they bring calm, experienced leadership when it matters most.
Partner with Salterton to drive meaningful change.
